Marketing reports consist of a set of data that is created to analyse the performance of a marketing campaign and is used to communicate the marketing strategy of the company in an effective manner.

Due to the benefits of outsourcing your finance, a business may use company secretarial services UK for bookkeeping or professionals like an accountant or trusted business advisor. Marketing reports can also be outsourced and when preparing reports for a company, outsourced financial management services will include promotional tactics, research, objectives, and expected outcomes in their reports.

Statutory reporting services may prepare daily, weekly, monthly, or annual reports on a company’s marketing campaign. When preparing your marketing reports, these are 12 examples you can make use of.

Annual marketing reports

A reliable financial business partner may look at a company’s annual marketing report and identify strategies, tools, and activities that need improvement or adjustment in the coming year.

The Chief CMO report is an annual report showcasing high-level marketing key performance indicators or KPIs like cost-per-lead, marketing-qualified lead (MQL), sales-qualified lead (SQL), and cost per customer.

A financial management service may also prepare a marketing KPI report, giving an overview of costs and revenue data. A marketing KPI report is usually designed in a clear manner and includes core metrics.

Monthly marketing reports

Companies use annual marketing reports to look at their progress and achievements in a broad sense but an accountant in Ilford may want to look at the company’s marketing strategies on a monthly basis.

A web analytics report will look at the traffic your website gets within a month and a financial management service will use various tools to compile this data. These reports give the company a better understanding of their audience.

When outsourcing your finance, you may have also outsourced statutory reporting services. These services may prepare a monthly marketing performance report as it is of importance to the company and its many departments. Thus a trusted business advisor, accountant, or reliable financial business partner may study this monthly report.

Weekly marketing reports

Reporting on a specific marketing campaign on a weekly basis gives the team more control over the progress made during the month and company secretarial services UK can make adjustments to strategy and activities as necessary.

A report on blog traffic and blog leads will give the team the opportunity to take specific actions when necessary and spot weak or strong points. This type of report compiles data on the traffic a website attracts in a week.

Studying various channels on which a campaign is launched will give the team a better idea of the performance of each channel. When preparing a report on website traffic and leads per channel, finance and accounting services will use interactive tools that facilitate quick but accurate analysis of data.

This weekly marketing report includes data on pricing models, for instance cost-per-click or CPC, and keyword performances and can help teams make decisions about pricing models and online marketing models that are most suited for the business.

Daily reports

A company can make decisions at a faster pace through the use of daily marketing reports and financial statement services use daily reports for real-time insight and analysis of the company’s strategies.

When attracting an audience and turning them into prospects and then customers, daily reports on website traffic can be of great use to a company. A reliable financial business partner and financial reporting services may suggest having daily targets and making decisions about the marketing campaign based on daily website traffic reports.

A daily report on the engagement on social media is also of great value to a business and will give the company an idea of how daily activity on various channels or platforms affect engagement on social media.

Digital marketing reports

While these reports are of importance, digital marketing reports can also be of great use to a company. Here, we will look at three types of digital marketing reports company secretarial services recommend.

The first is a content quality control report. This will provide details on specific operations during the marketing campaign and is an interactive dashboard with important data on content creation.

A digital marketing analysis report looks at the platform used for paid advertisements and is an analysis of keyword information and data.

Digital marketing reports on various social media platforms give the company a better understanding of their audience.